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Absolutely not. The team here last week, last month, and last year are who we are today and tomorrow. Providing safe, reliable water at a reasonable rate to all our customers is an important part of what makes the communities we serve strong and sustainable. Additionally, most JCSUD employees live within our service area and contribute in other ways to their hometowns.
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While we've been around since 1965, we've changed much of how we served you and your neighbors during those 56 years. Many customers have told us that we've been easy to be seen as part of Johnson County government, and our old look didn't reflect the forward-looking direction of our board and the staff who work for you every day. The new logo delivers a fresh view of JCSUD as an important part of the lives of our customers.
Our ownership is unchanged, but the board welcomed Pete Kampfer as our new general manager last year and, since then, we've added several new professionals to our team and made a number of other changes to enhance our service and value to you. Our new, contemporary logo reinforces our enhanced focus on people - both customers and our own team - and on principles and process that drive our commitment to quality in all we do.
We will be implementing the logo in all aspects of our visual identity, from our website to the new billing system and the look of our team members working in the community to the vehicles and equipment they use to do their jobs. While our history runs deep, how you view us - both today and in the future - is important.
No. The cost of updating our visual image is a customary, planned administrative expense and represents a very small portion of the overall budget needed to serve you and other JCSUD customers. The change will have no impact on your water rate.
Some updates, such as its display of our logo on customer bills, payments, the web, and other electronic platforms, will occur quickly. In other areas, such as vehicle badging and employee clothing, the change will be phased in during the coming months. Our goal is to convert to the new brand in an as efficient and effective manner as possible.
One of the best measures of a company's values is how they respond to a crisis. The 24-hour a-day work of our teams in the field across several days and the countless evidence of support for these efforts by our customers and communities enabled us to respond quickly with purpose. We believe this strength and resilience at our core comes across more clearly in the strong lines of our new logo.
We think the new logo accomplishes several goals important to us. The windmill and inclusion of our official name maintain a connection to our heritage, but the strong prominent featuring of the JCSUD acronym communicates a simple reference to your water resource and differentiates us from the completely separate Johnson County government organization. We think the logo creates a nice blend of history and the future.
It's pronounced Jay-Cee-Sud.